{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While a lot of luxury brand names drive direct exposure with social networks marketing, celeb partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products haven't transformed a lot in years; it does not have TikTok, and does not offer stars complim